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Free Stuff

Free B2B Marketing Reports by Dianna Huff

Five B2B MarCom Strategies to Increase Sales Now
To say that marketing has become fragmented is an understatement -- from YouTube and Twitter to direct mail and search, the choices available can make your head spin. Although Dianna's e-book won't help you determine the best channel for your marketing messages, it will help you with strategy. That’s because no matter what the communication channel, the strategies for developing messages and campaigns that resonate with buyers and customers have remained the same – from understanding your target audience to clarifying campaign objectives. A Platinum MarCom Creative Award Winner, 2008.


How Workers Access YouTube: Survey Findings
DH Communications conducted a survey of its newsletter readership to determine what percentage of companies block YouTube access and why. The results were quite interesting! Not only are corporate employees watching YouTube while on the clock, a whopping 83.3% watch YouTube while off the clock. This report gives all data plus implications for marketers.

 



Get Your Articles Published!
Pick up any trade publication your company receives and take a look at the articles: Many are written by people in your industry – probably even your competitors. Savvy companies frequently contribute articles to trade publications because they know contributed articles deliver many benefits. In this FREE report, I show you how to pitch and write articles for trade publications.

 



12 Tips for Avoiding Expensive (and Embarrassing) Typos
If you’re a copywriter or professional marketer, you know typos are the bane of everyone’s existence. In this FREE report, I give you 12 tips for proofreading documents. Report includes a “clip and save” proofreading checklist.

 

 


The Top 10 Marketing Writing Mistakes List
A classic! This one-page freebie was my original viral marketing piece before anyone had heard the term “viral marketing.” It generated thousands of downloads and was one of the most popular pages on my site.


Effective Print Ads
According to the great ad man David Ogilvy, the average]print ad is read by only four percent of its targeted readership. Small wonder, as most of them are rife with poor images, unreadable copy, and no calls to action. In this brief article, I explain how to format print ads that increase sales.

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